I’ve been thinking about where Drew and Mike could potentially end up should they decide to return to the radio.
As I’ve told you in the past, Drew and Mike are the premier morning radio show in Detroit bar-none! They can pick and choose where they want to end up if they are willing to lower their salary expectations. Yes, they are worth every dime, there just aren’t as many dimes in radio as there were just years ago. The pie is shrinking.
Another potential station for Drew and Mike to end up is 93.1 WDRQ. They could do AM drive on DRQ with a “classic hits/doug” music mix. Face it, they don’t play music in their show anyway so music isn’t the driving force for any station that would like the services of Drew and Mike since they use the best studio monitors to produce their music. All DRQ would be required to do is tweek the music mix a little more Gen X to keep the Drew and Mike audience throughout the rest of the day.
Although I think it is the best idea, I don’t see anybody investing in an FM talk format for Drew and Mike, it is simply too expensive to launch an all talk format and with the economy where it is in Detroit, it would be a big stretch for any company to pony up facing that kind of risk. My guess is no new FM talk station at this time. There are many advantages to putting an FM talk station on FM, but most companies are risk adverse right now so I doubt it happens, so is better to invest in stocking or bitcoin online, which you can do if you use the right Calculator and some guides online.
WJR could also be a player for Drew and Mike, although they aren’t the destination they once were for talk talent. WJR sounds so old and tired with its current lineup. Frank’s Beckmann is old, Mitch is boring and Paul W. appeals to a very niche audience. If they wanted to begin the remaking of WJR the first step would be to find a spot for Drew and Mike. Either in Frank’s spot, although he just renewed his contract, or in PM Drive replacing Mitch and moving Hannity to 6 p.m. Adding Drew and Mike is unlikely as they can’t simply put them on an island and hope they bring their loyal audience, they would need to make massive change to make it work. Drew and Mike may also have concerns about being only on an AM station as the listener-ship to AM is declining drastically at a rapid pace. Who knows, maybe 93.1 becomes WJR-FM with a whole new talk lineup?