Tag Archives: WCSX

Trudi Daniels Named New Morning Co-Host At….

A new on-air chemistry awaits DETROIT classic rock listeners with the addition of TRUDI DANIELS as the new co-host of GREATER MEDIA’s Classic Rock WCSX Morning Show with K.C. & TRUDI. She will begin her new role on MONDAY, JUNE 3rd.

The SANDUSKY, OH native was most recently heard on the air as the long-time news personality on sister WRIF for the past 22 years. Previous to that, she worked as a morning show host at WZOU/BOSTON, KSEG/SACRAMENTO, WLVQ/COLUMBUS and WIOT/TOLEDO.

“The WCSX air staff is a collection of outstanding on-air personalities from DETROIT Rock Radio history,” said Market Mgr. STEVE CHESSARE. “TRUDI is an outstanding talent and the perfect choice to co-host the morning show with KEN CALVERT. We are thrilled she will continue to remain a part of the GREATER MEDIA/DETROIT family.”

“I spent most of my life going to concerts and had to find some way to keep getting free tickets,” said DANIELS. “I’m also going for the record for shortest radio move — about 40 yards and across the hall!”

Check back or follow me on twitter and facebook for analysis of this move and what it could mean for Drew and Mike.

Drew And Mike Will End Up On WCSX

drew and mikeAfter listening to Drew and Mike this morning, I am more convinced than ever that they will end up on 94.7 WCSX.

This whole transition is going way too smoothly and everybody is too calm for something not to be in the works to keep them in the Greater Media family.  You can tell me a Morning Show that has built its reputation on being the bad boys is going out like this, if there wasn’t an agreement that Drew and Mike would be retained on another signal, they would have been shown the door after the announcement was made last week.

CSX seems like the most logical play for Drew and Mike, but make no mistake they are a morning show worth flipping a format to retain.  That means 105.1 isn’t off the table just yet should they decide to give that station a makeover and skew more male…..a sports station maybe?  This is a long-shot, but it would fit if that was the direction.

It looks like the plan would be to launch both Drew and Mike on their new station along with Dave and Chuck The Freak on the same day, which would be Tuesday, May 28th.

WRIF still hasn’t even announced Dave and Chuck as their new morning show, which leads me to believe they are still talking to Drew and Mike about a slot with the new station….the money would have to fit as Drew and Mike likely won’t make what they deserve, the economics have changed and they will have to adjust accordingly.

My instinct tells me to look for a BIG announcement soon regarding both Morning Shows and how they fit into the new marketplace.

I say Drew and Mike on CSX and Chuck and Dave on The Riff….starting the same day!  It will be a big day for Greater Media.


MAILBAG: I Answer Questions About Drew And Mike And Detroit Radio

Since the Drew and Mike news broke this week, I’ve had a ton of e-mail asking me questions about what is happening in Detroit radio.  I’m not an expert on the inner workings of the radio station, but I have some experience dealing with the market and its talent.

I’m going to attempt to answer some of these questions to the best of my knowledge.  As I said, it is only my opinion based on my experience.  So….here goes….

Jeff – Waterford: Do you think Drew and Mike will work on the air again in Detroit?

Jeff, there is absolutely ZERO doubt they will work again in Detroit and be highly successful.  There are roadblocks however, for example, how long is their non-compete?  They may or may not even have one if their contract expired.  They might negotiate a severance deal that includes a non-compete.  This is a question only Drew and Mike can answer and I am sure they reveal their plans over time.  My bet is as soon as they can, they will be on the air again.

Mike – Trenton: Where do you think Drew and Mike end up on the radio?

Good question, but there is no easy answer.  Drew and Mike can work on ANY STATION, but they are the best fit for a station that skews men.  Personally, I think WCSX would be a phenomenal fit for Drew and Mike, but if the object was to hire a cheaper show at WRIF, I cannot imaging Greater Media paying them the money they would require to slide down the dial. The other option is…somebody will change a format to accommodate Drew and Mike.  They are big enough in Detroit that a station could flip to rock or sports and use their popularity to launch a new station.  93.1 could be a candidate to flip to sports or rock, the call letters have rock heritage.  I’m not totally familiar with the rock format, so I’m not certain of the probability of a rock flip, but I do think there is a chance somebody would flip a format sports and launch with Drew and Mike.  WXYT has become such a HUGE station in Detroit, they are ripe for a competitor from a revenue and ratings perspective.

Clint – Troy: Will Dave and Chuck The Freak work on WRIF?

My guess is yes, over time.  There will be some initial blow-back over the firings of Drew and Mike, but ultimately the audience doesn’t care who is on the air, they have short memories.  If anybody is going to replace Drew and Mike, Dave and Chuck The Freak have the best chance to make it work.  I suspect music changes are coming to WRIF that will coincide with the AM Drive change to make the station more appealing to young men.

If you have a question, I’d be happy to answer them, just e-mail me Gregg.Henson@gmail.com