The only thing a sports station needs to win is talented on-air personalities, that is where it begins and that is where it ends. Sports Radio is built on larger than life personalities, guys who are passionate and emotional about the teams they cover for a living. That is precisely why the flash point for this sports radio battle will be in Afternoon Drive. It will pit the two best Air Personalities against one another….Drew Lane vs. Mike Valenti.
Before we discuss that battle, let’s address the play-by-play question.
I’ll let you in on a little secret, play-by-play for the most part is a money losing proposition. Many of the stations around the country ONLY sign teams as an ego trip...Read More