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Drew and Mike

Drew and Mike tagged posts

Drew And Mike; What Happens Next In Detroit Radio?


What is Greater Media doing?  First they dumped JJ and Lynne for Deminski and Doyle, that was a disaster, then they put Big Daddy Arthur P out of work and now they are tossing aside a proven morning show for a couple of guys that NOBODY seems to know or care about.  Drew and Mike screamed Detroit, can you say the same for Chuck and Dave?

This move is about money and demographics, Greater Media clearly wants a younger audience on WRIF, I get that, but why not move them to WCSX where they can continue to entertain their loyal audience?  The answer is money, they clearly don’t want to pay Drew and Mike any longer or the logical move would have been to move them down the hall.

Greater Media is going to find out ONCE AGAIN that heritage matters...

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Drew And Mike Out?

drew and mikeIf this Channel 4 report is true, Drew and Mike are OUT at WRIF.  Their last show is May 17 according to the report.

I’m betting it is true but I’m not convinced Drew and Mike are toast.

They are still a rating draw, but they are now older and could be a better fit at 94.7 WCSX.

This is actually a smart move by Greater Media.  Sliding Drew and Mike into the morning show on WCSX allows them to stay with their aging audience and gives WCSX a much needed boost in AM Drive.  The new show on WRIF will fit nicely with the younger WRIF audience.

Drew and Mike fans should not worry, the show is far too valuable to just dump, again, this is a brilliant move by Greater Media, the only question now is….where does Ken Calvert end up?  Does it effect Doug Podell?

I’ve also heard rumblings that WCSX...

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