Drew and Mike tagged posts

Drew And Mike Idea

WDRQ

I’ve been thinking about where Drew and Mike could potentially end up should they decide to return to the radio.

As I’ve told you in the past, Drew and Mike are the premier morning radio show in Detroit bar-none!  They can pick and choose where they want to end up if they are willing to lower their salary expectations.  Yes, they are worth every dime, there just aren’t as many dimes in radio as there were just years ago.  The pie is shrinking.

Another potential station for Drew and Mike to end up is 93.1 WDRQ.  They could do AM drive on DRQ with a “classic hits/doug” music mix.  Face it, they don’t play music in their show anyway so music isn’t the driving force for any station that would like the services of Drew and Mike since they use the best studio monitors to produce their musi...

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Is 105.1 In Detroit Flipping To Sports?

todayslogoBig rumors on twitter this week about a potential format flip at Greater Media’s 105.1 to sports featuring Drew and Mike.  While I have no direct knowledge of anything going on at Greater Media, I’m not buying it, at all….

I think a flip to sports would be a smart play over the long term, but I don’t see Greater Media pulling the strings on this move for a number of reasons.

1.  Flipping from “Adult Contemporary” music to sports takes GM off the radar with media buyers who purchase media time for female demographics.  Right now, 105.1 gets ad dollars fto reach the female demos with 105.1 and money for the male demos with WRIF and WCSX.  It doesn’t make sense to flip to sports when you are already in good shape in the male demographics.

2...

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Trudi Daniels Named New Morning Co-Host At….

A new on-air chemistry awaits DETROIT classic rock listeners with the addition of TRUDI DANIELS as the new co-host of GREATER MEDIA’s Classic Rock WCSX Morning Show with K.C. & TRUDI. She will begin her new role on MONDAY, JUNE 3rd.

The SANDUSKY, OH native was most recently heard on the air as the long-time news personality on sister WRIF for the past 22 years. Previous to that, she worked as a morning show host at WZOU/BOSTON, KSEG/SACRAMENTO, WLVQ/COLUMBUS and WIOT/TOLEDO.

“The WCSX air staff is a collection of outstanding on-air personalities from DETROIT Rock Radio history,” said Market Mgr. STEVE CHESSARE. “TRUDI is an outstanding talent and the perfect choice to co-host the morning show with KEN CALVERT...

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