Tag Archives: Dave and Chuck the freak

MAILBAG: I Answer Questions About Drew And Mike And Detroit Radio

Since the Drew and Mike news broke this week, I’ve had a ton of e-mail asking me questions about what is happening in Detroit radio.  I’m not an expert on the inner workings of the radio station, but I have some experience dealing with the market and its talent.

I’m going to attempt to answer some of these questions to the best of my knowledge.  As I said, it is only my opinion based on my experience.  So….here goes….

Jeff – Waterford: Do you think Drew and Mike will work on the air again in Detroit?

Jeff, there is absolutely ZERO doubt they will work again in Detroit and be highly successful.  There are roadblocks however, for example, how long is their non-compete?  They may or may not even have one if their contract expired.  They might negotiate a severance deal that includes a non-compete.  This is a question only Drew and Mike can answer and I am sure they reveal their plans over time.  My bet is as soon as they can, they will be on the air again.

Mike – Trenton: Where do you think Drew and Mike end up on the radio?

Good question, but there is no easy answer.  Drew and Mike can work on ANY STATION, but they are the best fit for a station that skews men.  Personally, I think WCSX would be a phenomenal fit for Drew and Mike, but if the object was to hire a cheaper show at WRIF, I cannot imaging Greater Media paying them the money they would require to slide down the dial. The other option is…somebody will change a format to accommodate Drew and Mike.  They are big enough in Detroit that a station could flip to rock or sports and use their popularity to launch a new station.  93.1 could be a candidate to flip to sports or rock, the call letters have rock heritage.  I’m not totally familiar with the rock format, so I’m not certain of the probability of a rock flip, but I do think there is a chance somebody would flip a format sports and launch with Drew and Mike.  WXYT has become such a HUGE station in Detroit, they are ripe for a competitor from a revenue and ratings perspective.

Clint – Troy: Will Dave and Chuck The Freak work on WRIF?

My guess is yes, over time.  There will be some initial blow-back over the firings of Drew and Mike, but ultimately the audience doesn’t care who is on the air, they have short memories.  If anybody is going to replace Drew and Mike, Dave and Chuck The Freak have the best chance to make it work.  I suspect music changes are coming to WRIF that will coincide with the AM Drive change to make the station more appealing to young men.

If you have a question, I’d be happy to answer them, just e-mail me Gregg.Henson@gmail.com


Drew And Mike To WCSX May Still Happen!

Just talked to another well connected Detroit radio guy who informed me that a Drew and Mike move to WCSX may still happen “if the numbers work.”  Both new shows, Dave and Chuck The Freak and Drew and Mike could..could debut on their new stations NEXT MONDAY!

Drew and Mike obviously would have to take a salary cut to move to “The Senior Circuit.”  Others could be affected too, if WCSX signs Peyton Manning, they would have to make sure everyone else fit under the “cap.”  Obviously I have no idea what the cap is and who makes  what at WCSX.

If Greater Media were to pull this off they would have almost complete domination of men in the morning in Detroit with the exception of Mike and Bill on 97.1.  It would also keep Drew and Mike from going to another radio station and suppressing Dave and Chuck The Freak’s ratings and they try to build their show.

If Drew and Mike are on the air in the morning, it’s a good sign for fans of the show.




Drew And Mike Out?

drew and mikeIf this Channel 4 report is true, Drew and Mike are OUT at WRIF.  Their last show is May 17 according to the report.

I’m betting it is true but I’m not convinced Drew and Mike are toast.

They are still a rating draw, but they are now older and could be a better fit at 94.7 WCSX.

This is actually a smart move by Greater Media.  Sliding Drew and Mike into the morning show on WCSX allows them to stay with their aging audience and gives WCSX a much needed boost in AM Drive.  The new show on WRIF will fit nicely with the younger WRIF audience.

Drew and Mike fans should not worry, the show is far too valuable to just dump, again, this is a brilliant move by Greater Media, the only question now is….where does Ken Calvert end up?  Does it effect Doug Podell?

I’ve also heard rumblings that WCSX or 105.1 could flip to sports with Drew and Mike as the lead show on a new station to compete with 97.1 The Ticket.

97.1 has been so dominant in the ratings and in revenue that there is a belief that a second FM sports station would be successful in a sports happy market like Detroit.

A tweet from Trudi Daniels of the Drew and Mike show.



I’ll try to keep you up to speed on this story.