Since the Drew and Mike news broke this week, I’ve had a ton of e-mail asking me questions about what is happening in Detroit radio. I’m not an expert on the inner workings of the radio station, but I have some experience dealing with the market and its talent.
I’m going to attempt to answer some of these questions to the best of my knowledge. As I said, it is only my opinion based on my experience. So….here goes….
Jeff – Waterford: Do you think Drew and Mike will work on the air again in Detroit?
Jeff, there is absolutely ZERO doubt they will work again in Detroit and be highly successful. There are roadblocks however, for example, how long is their non-compete? They may or may not even have one if their contract expired. They might negotiate a severance deal that includes a non-compete. This is a question only Drew and Mike can answer and I am sure they reveal their plans over time. My bet is as soon as they can, they will be on the air again.
Mike – Trenton: Where do you think Drew and Mike end up on the radio?
Good question, but there is no easy answer. Drew and Mike can work on ANY STATION, but they are the best fit for a station that skews men. Personally, I think WCSX would be a phenomenal fit for Drew and Mike, but if the object was to hire a cheaper show at WRIF, I cannot imaging Greater Media paying them the money they would require to slide down the dial. The other option is…somebody will change a format to accommodate Drew and Mike. They are big enough in Detroit that a station could flip to rock or sports and use their popularity to launch a new station. 93.1 could be a candidate to flip to sports or rock, the call letters have rock heritage. I’m not totally familiar with the rock format, so I’m not certain of the probability of a rock flip, but I do think there is a chance somebody would flip a format sports and launch with Drew and Mike. WXYT has become such a HUGE station in Detroit, they are ripe for a competitor from a revenue and ratings perspective.
Clint – Troy: Will Dave and Chuck The Freak work on WRIF?
My guess is yes, over time. There will be some initial blow-back over the firings of Drew and Mike, but ultimately the audience doesn’t care who is on the air, they have short memories. If anybody is going to replace Drew and Mike, Dave and Chuck The Freak have the best chance to make it work. I suspect music changes are coming to WRIF that will coincide with the AM Drive change to make the station more appealing to young men.
If you have a question, I’d be happy to answer them, just e-mail me Gregg.Henson@gmail.com