If this Channel 4 report is true, Drew and Mike are OUT at WRIF. Their last show is May 17 according to the report.
I’m betting it is true but I’m not convinced Drew and Mike are toast.
They are still a rating draw, but they are now older and could be a better fit at 94.7 WCSX.
This is actually a smart move by Greater Media. Sliding Drew and Mike into the morning show on WCSX allows them to stay with their aging audience and gives WCSX a much needed boost in AM Drive. The new show on WRIF will fit nicely with the younger WRIF audience.
Drew and Mike fans should not worry, the show is far too valuable to just dump, again, this is a brilliant move by Greater Media, the only question now is….where does Ken Calvert end up? Does it effect Doug Podell?
I’ve also heard rumblings that WCSX or 105.1 could flip to sports with Drew and Mike as the lead show on a new station to compete with 97.1 The Ticket.
97.1 has been so dominant in the ratings and in revenue that there is a belief that a second FM sports station would be successful in a sports happy market like Detroit.
A tweet from Trudi Daniels of the Drew and Mike show.
I’ll try to keep you up to speed on this story.