Detroit radio ratings!

The latest Detroit radio ratings are in and the results are surprising in some areas, yet not so surprising in others.

WXYT became the # 1 station in Detroit and while it is a surprise, maybe it shouldn’t be such a shock.
I never suspected the stations switch from AM to FM would propel it to # 1, I was certain it would mean the end of WDFN and it was, but going all the way to # 1 is a bit of a surprise.

WXYT likely got a boost from the Red Wing’s Stanley Cup run and from residual Tiger listening, but congratulations are still in order for the Air Staff at WXYT.  Even without the play-by-play ratings, WXYT is still posting strong numbers in all its dayparts.  The morning show is strong, Karsch and Anderson are performing and Valenti and Foster are #1 in PM Drive.

Credit also has to go to Tom Bigby for getting everybody on the same page, it would be easy to write WXYT’s success off as having a big FM signal, but clearly people are liking what they hear and WXYT now sets the standard nationally for sports radio ratings.  The Ticket in Dallas, WIP in Philly and WEEI in Boston are always strong in the ratings, but none have achieved the success of WXYT in DETROIT.  Congrats to WXYT for putting it all together.  Let’s see if Bigby pulls the same trick in Dallas.

CLearly Tom Bigby is the top sports programmer in radio, he’s now built two HUGE sports stations, WIP in Philly and WXYT in Detroit. The guy is tough but he knows how to win and his triumphant return to Detroit is a big win for all Detroit sports fans.

WRIF is still leaking listeners, while still # 1, the show is a shadow of its former self without Drew.  Mike in the Morning is a strong show, but listeners are clearly drifting from the old morning stalwart.

D & D are up at WCSX as well.

Check out John Smyntech’s ratings wrap-up for yournews.com.



10 thoughts on “Detroit radio ratings!

  1. I’ve long had a question about Bigby and the on air talent. Bigby always gets ripped on air and made out to be hated. How do they get away with it and is he seriously hated? Or is it a running joke?
    Last week for the first time ever I heard nice things said about Bigby. Karsch said something along the lines of “he’s not liked but we respect him.”
    Can you comment Gregg?

  2. Not that I’d be the police for Arbitron, but don’t you have to be a subscriber to their service to quote the books? The ratings are pretty much horse pucky, since I’m not so sure all that many people even listen to Detroit radio anymore. Still, I don’t think what they publish is public domain and free for redistribution.

  3. From WRIF.com
    Yes, it’s TRUE!! After an extended hiatus, Drew Lane is returning to the morning airwaves here at 101 WRIF!!
    For more than 14 years, Drew and Mike have reigned as the top morning show in Detroit. Their return to the airwaves will give a needed boost to a city and region that could use some good news!
    So please join us in welcoming Drew Lane back to the airwaves here at 101.1 as he reunites with Mike Clark, bringing back Detroit’s most popular morning show.
    Drew’s first day back on the air will be Monday, July 13th

  4. Hey david,
    All of us at 101 WRIF appreciate your loyalty as a listener and member of the RIFF Cybercrew.
    Our team here considers all Cybercrew members a part of the WRIF family. Like any team member, we want you know about announcements and changes before you hear it in the news.
    That’s why I’m asking you to join us in welcoming Drew Lane back to the airwaves here at 101.1 WRIF as he reunites with Mike Clark to bring back Detroit’s most popular morning show.
    Drew’s first day back on the air will be Monday, July 13th.
    Your loyalty to WRIF Mornings over the past year has been greatly appreciated by Mike, Marc, Trudi and Jamie.
    For more than 14 years, Drew and Mike reigned as the top morning show in Detroit. Their return to the airwaves will give a needed boost to a city and region that could use some good news.
    I wanted you to be the first to know and first to be invited to listen and watch via the Drew and Mike webcam on Monday, July 13th.
    If you want to share your feedback or comments on this very exciting news, please feel free to email me at Yourthoughts@WRIF.com.

  5. Just got a note from WRIF. Drew is coming back on 7/13. Looks like D&D had a good run, and maybe scared the brass at WRIF to make some changes.
    Good stuff.

  6. wxyt is only number 1 because what other station has local sports dfns 2 hours a morning not much compettion if you wanted ice water here in the hell of michigan you take it

  7. WXYT has added a lot of listeners too, correct? I miss WDFN dearly. But I had no choice but to change the station for the first time since 2001. That’s what I’m basing it on.
    Being a big Sean Baligian fan, I must admit I am thoroughly enjoying Karsch and Anderson in the mornings. I’m not sure what to make of Valenti yet. It’s good to hear Diesel on XYT. I hope he gets the pre and post game hosting duties for the Pistons like he did on 1130.
    Shep is trying hard to keep local talk on WDFN, but I think it’s just too late for them now. With all due respect, 2 local sports talk hours is nothing in a market with the most passionate sports fans in the country. And FOX Sports Radio has ruined itself too. Detroit fans could care less about Lakers and Yankees talk 24/7 that FSR brings.

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